Restaurant Group Online Ordering System Boosting Revenue 156%
Built integrated website with online ordering, real-time kitchen display, and delivery management.
Restaurant Group Online Ordering System Boosting Revenue 156%
Built integrated website with online ordering, real-time kitchen display, and delivery management.
Founder note: this is written to be practical. We focus on what we learned in delivery, what changed for the team, and what results held up after rollout.
The Real Problem
1. 30% commission fees on every third-party delivery order
2. No brand presence on their own digital channels
3. Customers didn't know about restaurants outside their location
4. Manual order entry creating errors (5% of orders)
5. No real-time visibility into delivery status
What We Actually Changed
Built custom Next.js ordering platform with:
- Unified website for all 8 restaurant locations
- Real-time menu inventory management
- Integrated payment processing
- Custom delivery logistics dashboard
- Real-time order tracking for customers
- Admin panel for restaurant managers
- Mobile app for repeat customers
- Marketing automation for loyalty
TOOLS AND METHODS USED
Delivery Journey
Platform Architecture
Tech stack decision, database design
Menu Management System
Restaurant admin panel for menu updates
Ordering & Payment
Customer ordering flow, Stripe integration
What Improved
Getting off the third-party delivery apps was the best business decision we made. WEBOPS Limited built us a platform that's actually better than the competitors. Our direct order revenue now covers our rent. This is transformative.
FOUNDER BRIEF
DELIVERY STACK
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