SaaS Platform Complete Rebrand & Performance Overhaul
Full Next.js rebuild with 3D animations, performance optimizations, and conversion rate improvements.
SaaS Platform Complete Rebrand & Performance Overhaul
Full Next.js rebuild with 3D animations, performance optimizations, and conversion rate improvements.
Founder note: this is written to be practical. We focus on what we learned in delivery, what changed for the team, and what results held up after rollout.
The Real Problem
1. Website performance was critical - Lighthouse score was 34
2. Mobile experience was broken with 60% bounce rate on mobile
3. Conversion funnel was unclear, causing 45% visitor drop-off
4. No clear product differentiation messaging
5. SEO rankings were declining quarter over quarter
What We Actually Changed
Complete Next.js rebuild with:
- Server-side rendering for SEO
- Optimized images with next/image
- 3D product visualization using Three.js
- Interactive pricing calculator
- Conversion-focused funnel design
- A/B tested CTA placements
- Stripe integration for trial signups
TOOLS AND METHODS USED
Delivery Journey
Discovery & Wireframes
Competitive analysis, conversion funnel mapping, wireframes
Design System
Component library, design tokens, brand guidelines
Development
Full site build, 3D integrations, Stripe setup
What Improved
The WEBOPS Limited team didn't just build a faster website. They transformed our digital presence. Our sales team now uses the website as a selling tool instead of apologizing for it. Free trial signups jumped 89% in month one.
FOUNDER BRIEF
DELIVERY STACK
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